20 posts.
Where did time go?
It’s already April…
I’m sure you’ve given up on your New Year’s resolution by now but I’d like to remind you that there’s still plenty of time left to get it together.
I also read something I’d like you to digest…
“Delusional self-belief is often driven by crippling insecurity because trusting in your potential is a safe haven.
It’s true.
It’s written to happen.
And deeply believing that is the only way to get through today.
I think this contrast is more common than not- especially in the early years of someone on their path.
Those who make it to the top are those who persist, despite this.”
P.S. - This newsletter grows from word of mouth. So if you want to share this with a buddy, here’s the link. Also, if you're a new reader and you'd like to check out where it started, you can do so here.
Projects
Novel #3 is still under construction. I expect another 2 months before we’re operational.
Mobile truck buildout is funded so we can get started on design.
Here’s what I’m working on:
Interviews for Novel #3
Scout for location Novel #4
Doing some van research (we’ve outgrown our delivery van)
Ideating a new order system and monthly exclusives
Content strategy and design for our main platform - Instagram (follow us @novelicecream)
Rebuild of our website (I’ve been sitting on this for a while) I built the original version but it’s a basic Squarespace site.
My guy Sam came in and made sure our machines were operational and is planning on setting up the water line once our espresso machine comes in.
Lance and I ordered a new espresso machine yesterday since the original one isn’t ready for at least another month.
That should arrive within the next 10 days.
Finally.
The inventory list is almost put together then it’s just a matter of getting it all into the shop.
Needs for Remix this week:
Touch up building exterior
Clean up inside and get equipment hooked up
Finalize menu design (I’ll send mockup when complete)
Finalize opening day merch drop design (I’ll send mockup when complete)
ACQUISITION #2
I submitted an IOI on a commercial property in Downtown Phoenix.
The deal is simple:
Purchase price - $850k
It’s a mixed-use property with 6 retail units.
I lease 2 of them.
I’m looking to raise some capital in a few different ways…
So if you’re interested in hearing more, reach out.
VEER CONCEPTS
This is my hospitality company that will oversee all of the concepts I work on moving forward.
I’m looking to get the logo and website built ASAP.
If you know someone who could help me out, shoot me an email.
COMMUNITY
There’s a ton happening in PHX and I’m pumped to be a part of its growth.
If you’re in Arizona, you’re gonna wanna pay attention over the next 12 months.
The community we’re gonna build together is going to be incredible.
ParkSMB (haven’t announced yet) to the moon!
Upcoming Events
Business Roulette: Austin & Phoenix Leaders
Date: April 16
Location: Virtual
Time: 9 AM (MTN)
RSVP herePHX April Business Mixer
Date: April 23
Location: Downtown Phoenix (RSVP to find out)
Time: 7-9 PM
RSVP herePHX Private Terrace Event
Date: TBD
Location: Phoenix
Time: TBDM&A Launchpad Conference
Date: May 11
Location: Downtown Houston
Time: All day
Learn more - USE CODE “SHAWN” for $200 off
I’m speaking at the event above.
Come hang out for the day if you can.
Interested in being a Vendor, Partner, or Sponsor for ParkSMB Events? Lemme know.
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
Podcast
Don’t care if you like Tarantino movies or not.
The guy is an obsessed genius.
Give this one a listen:
Music
Something a bit more upbeat this week.
We’ve got John Summit… on a summit.
Also, my friend and I are building the greatest playlist in the world.
It’s only on Spotify.
Health
It’s completely changed my life.
And running has played a big part in that.
A few of us are starting a run club and I’d love to see you there one of these days.
It’s called Unlisted.
We’re building a community around the training we love.
Meet us at R.T. O’Sullivans on Thomas every Wednesday at 6:30 PM.
And if you’re on Strava, check it out here.
See you out there.
Random
Buy, rent, and/or lease property in Arizona. Email me.
Buy, sell, and/or invest in a business. Let’s find you some deals.
Raise capital and/or debt for your new/existing business. Let’s find you some money.
Talk next week,
Shawn