I had an amazing weekend with friends in San Bernadino.
We went out to see the legends of Dad Rock - Daughtry, 3 Doors Down, and Creed:
It was wild.
But… you already know this only gets in front of more people with your help.
I want to share what building stuff looks like behind the scenes.
I don’t run ads or sell anything, so I only ask that you share it with one person.
Thank you.
Events / Meetups
Virtual Connect (meet business owners from around the country)
Date: September 12
Time: 3-4 PM MTN
Location: Virtual
RSVP HERESeptember Business Mixer
Date: September 26
Time: 7-9 PM MTN
Location: Phoenix, Arizona
RSVP HEREPrivate Business Owner Dinner
Date: TBA
Time: 7-9 PM
Location: Phoenix, Arizona
APPLY HERE
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
Projects
If you didn’t read last week, go here first.
Update(s) for the week:
Building out new fall and winter flavors
Onboarding process and manager training checklist are in the works
Novel #3 (Trailer)
What a week!
Shop #3 is now open.
We started building the trailer back in January…
It took about 3 months to finish the shell and another 3 months to get operational.
I was away all of June which slowed our progress but still… a good 6 month’s of work.
My goal was to serve 150 customers on opening night and we came just short around 125.
Our team was dialed in and nothing broke so I’m thankful it went the way it did.
Here’s some footage from opening night:
My Novel #3 power list:
Re-print a larger menu so it’s easier to see when standing in line
Make final improvements to the exterior of the trailer to meet City of Peoria standards
Plan event schedule for the fall
Novel #4 (Truck)
Confirmed - wrap should be complete by end of week while they perform final inspections.
When it’s ready we’ll either head out to Texas to pick it up or have it delivered to Arizona.
Just depends on the cost.
The spot I’m looking to place the truck 3 days a week is gonna be challenging to lock up with the city regulations I recently discovered.
I’m going back to the drawing table to see how we make this work in Avondale.
If not, we’ll have to find another space.
Good news… we’ll be very busy starting in November with events.
We’re already booking stuff for March and April of next year.
My Novel #4 power list:
Finalize city and state permits
Finalize order sheet before truck arrives
Draft location schedule
We’ll do different locations around the valley depending on regulations
/permitting
Promote (preference) or hire new manager for this location
Draft pre and post event checklists and pre-event emails to customers
Update(s) for the week:
Working on new physical menu (let me know what you think):
Printing new A-frame and feather flag to better promote what we do (coffee and bagels)
Selling our original espresso machine for $7,500 if you know anyone looking
My Remix power list:
Work on Google My Business SEO
Gather more customer reviews
Connect with local influencers and create more content internally
Launch “The Lox” our first new sandwich since we opened
It’s schmear (cream cheese) w/ smoked salmon, caper, onion, dill, pepper
VEER CONCEPTS
Novel and Remix are priority right now but we’re pushing forward with what we can:
Updates for the week and general power list (a mix of short and long-term projects):
New space became available in Downtown Mesa
Working on a new concept
Revising another verbal offer to send to the broker
If accepted, will submit official LOI and start presenting to investors
No movement on the 5-unit coffee co
Removing this deal from this section next week
Health + wellness center and bakery projects in Peoria are on hold
If you or anyone you know is interested in being part of any of these projects, don’t hesitate to reach out.
I want to work with exceptional partners, investors, and operators.
Please add your info to this sheet if you’ve attended one of my events.
Incredible private dinner in Hollywood last week with Michael from Reconciled and Scalett and Dom from Rho:
We had just over 25 business owners come out to connect at Toca Madera:
Updates for the week and general power list (a mix of short and long-term projects):
Introducing new events and ways to better connect members of the community
Singles and couples events, workouts, private retreats, etc
Make sure to check out our 2 partners:
Chad Bellin (Disca) - Disca is a software development consultancy focused on helping small and medium-sized businesses that need expert-level technical expertise.
You can connect with Chad and his team here.
Daniel Cheetham (Captains Club) - Captains Club specializes in aligning Integrators, COOs, and Presidents, unleashing you from the business to deliver your highest value. Connect with Daniel and his team here.
If you want to start, buy, build a business, or meet other talented people… scroll up to the Events/Meetups section and apply/RSVP to the upcoming events.
Podcast
A quick episode on pricing:
Music
Health
A beach run in Santa Monica with Jesus and his new brand - Halfway Running, another in San Bernadino with the almighty Dr. Wang followed by a run back home in Phoenix last night:
We’re actually back in the swing of things after 2 weeks of travel!
I always wanna be on the go but never realize how much I enjoy my space until I’m away.
Really because I don’t stick to my training.
I tend to let it slip when I’m on the road.
Don’t take your space for granted.
It’s more important than you think.
Anyway…
I Can Help
Buy, rent, and/or lease property in Arizona. Email me.
Buy, sell, and/or invest in a business. Let’s find you some deals.
Raise capital and/or debt for your new/existing business. Let’s find you some money.
Need a backpack or travel gear? Check out Bellroy. They’re the best.
Talk next week,
Shawn