Morning,
Why you’re getting this: I write Curated bi-weekly to stay connected with the amazing people I’ve met over the past few years.
I’ll be shifting from a fixed cadence to whenever I feel like there’s value to share.
That could be once a week, once a month or once a quarter but every email you get from me going forward will be no fluff.
Here’s our agreement: if you find Curated valuable, please pass it along to someone who might enjoy it too.
And if there’s anything I can do to make this more valuable for you, please let me know.
Let’s get into it 👇
ParkSMB
📅 Subscribe to my events calendar here
I’m likely transitioning to private events only, after a summer hiatus. ParkSMB has hosted close to 50 events in the past 1.5 years and it’s the perfect time to take this community to the next level.
We may also be hosting a summit / conference next year…
Here are my upcoming events:
ETA Mixer (Hosted by ParkSMB x SIG Partners x Live Oak Bank x Oberle Risk) | May 28 | APPLY HERE
The Phoenix Circle: A Mens Retreat | Sep 20 | APPLY HERE
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
Novel Ice Cream
Updates since my last post:
New Locations:
Uptown Phoenix: Not happening
Queen Creek/San Tan Valley: Still surveying this area
The plan is to move our Peoria location (trailer) to this area until Jefferson House is built.
General Updates:
We won best donut shop in America by Yelp.com. Pretty wild given we only sell one kind of donut. But hey… stick to what you’re good at


Promoted 2 of our tenure team members to Shop Managers. I’m scouting for our 3rd right now.
We dropped Dubai Chocolate and it sold out at all shops in a single day.
What's Coming:
Collaboration with Phoenix based Chef - Bryan (@bschuez) is live. 2 brand new pint-only flavors have dropped. Read about them here and order a 4 pack here.


Collaboration with Proof Bread. We’re running 2 popups with the truck.
June 7 | Proof Mesa - 125 W Main St | 10AM - 1PM
June 21 | Proof Phoenix - 301 W Roosevelt St | 10PM - 1PM
Refinancing our SBA debt and consolidating other business debt to free up cash flow. I’m hoping to go conventional vs. SBA going forward.
Remix Coffee



We’ve been rebuilding quietly. Working on the branding, packaging, and getting ready to drop our first 2 roasts. They’ll be available in bags, K-cups, and Nespresso pods.
This isn’t just about coffee. It’s about building something with care. I’ve always been drawn to things made locally, with intention - products that reflect the people and places behind them. Remix started as a retail space, but even after closing the doors, I couldn’t shake the brand.
This next chapter is smaller, more focused, and entirely online. If that resonates, I’d love your support.
Join the waitlist to get early access.
Podcast
My pod episode with Will Fry about Novel.
Intelligent investor who takes a ton of inspo from Buffet and Munger.
Music
Playlists built with love:
Stuff For You
🏠 Buy, rent, and/or lease property in Arizona. Email me; I have my license and can help.
💰 Buy, sell, and/or invest in a business. Email me; Let’s find you some deals.
🥘 I’m building a rec list for Arizona Restaurants and products I enjoy.
Shoutout to the supporters of ParkSMB and Curated:
Chad Bellin (Disca): Developing software for small and medium-sized businesses that need expert-level technical expertise.
Daniel Cheetham (Captains Club): Placing COOs, CEOs, and Presidents in all size businesses.
Domenick Rocchio (Happy Hopper) – Happy Hopper is the largest database of food and drink deals, helping bars and restaurants increase traffic and revenue.
Anebi Agbo (Shipman Cleaning Co.) - Shipman Cleaning Co. is an Arizona-based provider of eco-friendly commercial cleaning, offering janitorial, carpet, tile, and kitchen hood services across the Phoenix metro for over a decade.
Have an amazing week,
- Shawn
Gotta try the Dubai Chocolate!
This is awesome as always!!
I dig it!