If you’ve made it through 60 posts, thank you… truly.
The fact that you're still here means more than you know.
From day one, my goal has been to share an honest look at what it takes to build stuff, and to show you that with real work, you can do anything.
Why you’re getting this: You’re a part of my life in one way or another.
Our agreement: if you find Curated valuable, share it with someone who would too.
And if there’s anything I can do to make this more valuable for you, please let me know.
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
If you missed the last post, start here first.
Let’s get into it 👇
ParkSMB
📅 Subscribe to my events calendar here
I’m in the early stages of planning my first conference/summit for Spring 26’.
In the meantime, I’ve got a private retreat for the fellas coming up.
The Phoenix Circle: A Mens Retreat | Sep 20 | APPLY HERE
And… if you're buying, selling, or growing businesses, this is where you want to be.
The M&A Launchpad Conference | Chicago | Nov 1 | APPLY HERE
Use code SMB for $100+ off
I’ll be speaking at the conference and hanging out in Chicago for the weekend.
Novel Ice Cream
As of July 20th, we’re temporarily closing our Peoria location while construction begins on our new brick-and-mortar shop, right across the street from where we are now. Fingers crossed the project stays ahead of schedule…
In the meantime, Phoenix, Mesa, and the truck are full steam ahead.
We broke records in June and we’re heading into July and August busier than ever, even during our usual slow season. Let’s see how it plays out.
General Updates:
Our content has been crushing thanks to Bryan and I finding out rhythm.
We’re now giving the rest of the team the opportunity to be part of the ideation & creation process
We’re planning a team-wide, yearbook-style photoshoot to keep building our culture
We’ve got 2 posts / week and 1 story / day going out right now on Instagram
Our first official Pint designs are dropping very soon (shoutout to Adam Bertels):
Our Pop-up game is crushing. Come hang at Wren House on July 11th • 5-10 PM.
We’re also working on a one time Collab + Pop-up w/ Chewk’s Cookies at the end of July. Stay tuned.
Remix Coffee
Designs and pricing for 12oz bags, K-cups, and Nespresso are coming along. Here’s the 12oz bag design we’re working on (shoutout to Adam Bertels):
Also, here’s our potential pricing:
12oz bags - $19
K-Cups (12 pack) - $19
Nespresso (12 pack) - $24
For now, if you want to support me and my growth, join the waitlist to get 50% off your first order (no minimums).
Fitness
I’m back on my sh*t…
It’s time to get back on my game and shredded.
I can’t keep putting my health & fitness on the back burner to prioritize work.
The two are connected. I don’t show up the way I need to when I’m not dialed in physically.
It’s never going to be perfectly balanced, but I can at least treat it like a part-time job… show up, stay consistent, and keep the momentum.
I’ve always done better when I gamify it, so I’m jumping into my next challenge…
Stuff For You
Podcast
Music
My playlists built with love:
Links
🏠 Sell, buy, rent, and/or lease property in Arizona. Email me, I have my license.
🥘 I’m building a rec list for Arizona Restaurants and products I enjoy. Also, get $50 to spend at any restaurant on the InKind app if you use my referral link here.
Partners
Brad McDonald (Pattern Talent) - Pattern Talent serves as your strategic partner, identifying opportunities to increase your organization’s leadership density.
Anebi Agbo (Shipman Cleaning Co.) - Shipman Cleaning Co. is an Arizona-based provider of eco-friendly commercial cleaning, offering janitorial, carpet, tile, and kitchen hood services across the Phoenix metro for over a decade.
Domenick Rocchio (Happy Hopper) – Happy Hopper is the largest database of food and drink deals, helping bars and restaurants increase traffic and revenue.
Have an amazing week,
- Shawn