Curated Pt. 63
Trying to build stuff with cool people
I’m writing this on my 4.5 hour flight from PHX to NYC to hang with friends and to check out the Q4 Summit hosted by Ecom Founders.
This summer’s been amazing and I feel like I’m starting to find my grove as a partner, brother, friend, business owner, etc.
It’s an exciting time to be alive.
Why you’re getting this: You’re a part of my life in one way or another.
Our agreement: if you find Curated valuable, share it with someone who would too.
And if there’s anything I can do to make this more valuable for you, please email me.
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
Youtube: @shawnwallard
If you missed the last post, start here first.
Let’s get into it 👇
ParkSMB
📅 Subscribe to my events calendar here
Upcoming Arizona events:
Avondale Innovates | Sept 18 | DETAILS HERE
Arizona Business Mixer | Sept 18 | DETAILS HERE
“HALLOWEEN” By ParkSMB x Novel Ice Cream | Oct 23 | DETAILS HERE
Novel Ice Cream
I just wired the final payment for our freshly branded cups and bags. As soon as they get here, I’ll share them everywhere - you’ll see them across our socials and in shops soon. This feels like another big step toward Novel becoming an established brand.
What’s New & Next
Growth & Expansion
Content & Community: We just brought on Michelle to manage our Instagram and TikTok. She’s been creating content for a while, and I’m confident she’ll help take Novel’s presence to the next level. Our graphic designers, Hannah and Adam, are now behind all of our marketing collateral.
Downtown Tempe, AZ – new brick and mortar + HQ opening this fall
Old Town Peoria, AZ – new brick and mortar coming summer 26’
New Trailer Location – Grand Canyon University is the front-runner; Coeur d’Alene, ID decision paused until Spring 26’
Sunnyslope, AZ - targeted for end of 26’
Partnering with Waste Management next year, with the goal of securing a multi-year deal to serve during tournament week.
Wholesale Partnerships
Huarachi’s (Phoenix, AZ)
Monsoon Market (Phoenix, AZ) - new branded freezer coming soon
Air Guitar (Gilbert, AZ) - coming soon
Veer Concepts
V1 of the website is here.
Shoutout to Jason from Mesa Media for bringing it to life.
Veer was created to acquire and grow local brands and concepts. The mission is simple: help great businesses scale while staying true to their roots.
If you’re looking to sell your business, explore acquisitions, or partner on deals, email me.
Fitness
I stepped onto clay for the first time this week and wow, finding my footing was tougher than expected.
That said, my game needs a full overhaul. My performance was terrible, and it’s back to the drawing board to figure out how to tighten things up. Tennis is a lifelong sport for me, and I’m committed to putting in the real work.
My next tournament is in early December, so it’ll be a grind until then.
Big thanks to my buddy Ryan for snapping the above pics.
Stuff For You
Podcast
Music
Links
📷 Watch my first long form video here.
🏠 Sell, buy, rent, and/or lease (residential / commercial) property. Let’s work together.
🥘 I’m building a rec list for Arizona Restaurants and products I enjoy. Also, get $50 to spend at any restaurant on the InKind app if you use my referral link here.
Partners
Brad McDonald (Pattern Talent) - Pattern Talent serves as your strategic partner, identifying opportunities to increase your organization’s leadership quality.
Anebi Agbo (Shipman Cleaning Co.) - Shipman Cleaning Co. is an Arizona-based provider of eco-friendly commercial cleaning, offering janitorial, carpet, tile, and kitchen hood services across the Phoenix metro for over a decade.
Travis and Tyler (Nice Pest Control) - With over a decade of expertise, they’re fully equipped to tackle even the toughest challenges. They’re in the business to ensure your home stays cozy and bug-free, day in and day out.
Domenick Rocchio (Happy Hopper) – Happy Hopper is the largest database of food and drink deals, helping bars and restaurants increase traffic and revenue.
Have an amazing week,
- Shawn
P.S. If we haven’t connected in a while, reach out. I’d love to hear from you.