Curated Pt. 64
Trying to build stuff with cool people
Amazing week in Cancun but I’m ready to get back to it!



Why you’re getting this: You’re a part of my life in one way or another.
My goal: To share behind-the-scenes of building small businesses while connecting you with talented people across the country.
Our agreement: if you find Curated valuable, share it with someone who would too.
For real-time updates and to stay in touch:
Twitter/X: @shawnwallard
Linkedin: Shawn Allard
Instagram: @shawnallard
Youtube: @shawnwallard
If you missed the last post, start here first.
ParkSMB
📅 Subscribe to my events calendar here
Upcoming Arizona events:
Arizona Business Mixer | Oct 16 | DETAILS HERE
“HALLOWEEN” By ParkSMB x Novel Ice Cream | Oct 23 | DETAILS HERE
Arizona ETA / M&A Mixer | Nov 11 | DETAILS HERE
The Paddock Club (Mixer w/ GP Lab | Nov 18 | DETAILS HERE
The Phoenix Circle “A Men’s Retreat” | Mar 21 | DETAILS HERE
And if you’d like to to reserve 1 of 150 spots to my first conference in Spring 26’, please email me before anything goes live. Tickets will go fast.
Novel Ice Cream
October’s here, our shops are decked out, and we dropped some limited-edition Halloween stickers.


What’s New & Next
Grand Canyon University - Grand Opening is slated for November 15th but date could change
Downtown Tempe, AZ – new brick and mortar + HQ opening this fall
Construction is moving along and we’re throwing up a “Coming Soon” sign during Oktoberfest this weekend to get the word out.
Old Town Peoria, AZ – new brick and mortar coming summer 26’
Chicken N Pickle in Glendale AZ - potential new brick and mortar
Partnering with Waste Management Open and doing a custom truck wrap for the week of the tournament.
Partnering with Relentless Beats to bring our truck out to some of the biggest events across Arizona starting with the Chris Lake show this Dec.
Wholesale Partnerships
Huarachi’s (Phoenix, AZ) - part of their dessert menu
Air Guitar (Gilbert, AZ) - dropping pints of our 8 staple flavors
Monsoon Market (Phoenix, AZ) - new freezer wrap below
Real Estate
My listing in Chandler is live, check it out here.
If you know anyone interested in taking over an AirBnB or turning into a personal residence/long term rental, lemme know.
I also just started the final wave of construction on my long term rental in North Phoenix.
Aaron Lavazza from On Target Contracting is taking the project on.
I’m pumped to see it’s final form. Stay tuned for pics.
P.S. - if you wanna buy, sell, rent, and/or lease (residential / commercial) property, Email me. I have my license and work with some of the best teams around the world… literally.
Unprofitable
A few of us dudes are cooking up a satire brand called Unprofitable - because who needs margins when you’ve got personality?
We spun up a website (naturally) and are lining up a suite of products that make absolutely zero financial sense… but 100% will work.
Here’s what’s on deck:
Malaphortune Cookies – Misquoted wisdom baked inside every bite.
Turbo Yerba – The energy drink no one asked for but everyone secretly wants.
Turbo Heart – A product so confusing even we don’t know what it does… yet.
Completely impractical and very unprofitable.
Fitness
Just renewed my Lifetime membership, which means I’ve got full access to an incredible gym, pool, sauna, and a ton of classes.
Don’t judge me but I did a complimentary Pilates class this morning and it was kinda cool…
But right now my focus is simple: gym, yoga, and tennis.
Since my last update, I’ve dropped about 15 pounds. On top of my tennis tournament late this fall, I’ve got another game: HYROX is coming to PHX in February. My current time to beat is 1:27, so circuit training and cardio are officially back on the menu alongside tennis prep.
If you don’t know what HYROX is, google it ;)
Stuff For You
Podcast
Music
Links
🧹 My buddy Anebi listed his Phoenix based cleaning company, check it out here.
🥘 I’m building a rec list for Arizona Restaurants and products I enjoy. Also, get $50 to spend at any restaurant on the InKind app if you use my referral link here.
Partners
Brad McDonald (Pattern Talent) - Pattern Talent serves as your strategic partner, identifying opportunities to increase your organization’s leadership quality.
Travis and Tyler (Nice Pest Control) - With over a decade of expertise, they’re fully equipped to tackle even the toughest challenges. They’re in the business to ensure your home stays cozy and bug-free, day in and day out.
Domenick Rocchio (Happy Hopper) – Happy Hopper is the largest database of food and drink deals, helping bars and restaurants increase traffic and revenue.
Have a solid week,
- Shawn
P.S. If we haven’t connected in a while, reach out. I’d love to hear from you.





